"> 35+ Email Flows Swipe File — Email Kong
TOP 2.5% KLAVIYO AGENCIES  ·  140+ DTC CLIENTS  ·  $59M REVENUE GENERATED  · TOP 2.5% KLAVIYO AGENCIES  ·  140+ DTC CLIENTS  ·  $59M REVENUE GENERATED  · TOP 2.5% KLAVIYO AGENCIES  ·  140+ DTC CLIENTS  ·  $59M REVENUE GENERATED  · TOP 2.5% KLAVIYO AGENCIES  ·  140+ DTC CLIENTS  ·  $59M REVENUE GENERATED  · TOP 2.5% KLAVIYO AGENCIES  ·  140+ DTC CLIENTS  ·  $59M REVENUE GENERATED  · TOP 2.5% KLAVIYO AGENCIES  ·  140+ DTC CLIENTS  ·  $59M REVENUE GENERATED  · TOP 2.5% KLAVIYO AGENCIES  ·  140+ DTC CLIENTS  ·  $59M REVENUE GENERATED  · TOP 2.5% KLAVIYO AGENCIES  ·  140+ DTC CLIENTS  ·  $59M REVENUE GENERATED  · 
Free Resource — 2025 Edition

35+ Email Flows
Swipe File.

Unlock the exact email flows used by 7, 8, and 9-figure D2C stores to engage, convert, and retain customers at every stage of their journey.

Welcome Abandoned Cart Post-Purchase Win-Back
Welcome
Abandoned Cart
Post-Purchase
Win-Back

Everything inside
the swipe file.

35+
Proven Email Flows
Every flow we run for our clients — from welcome series to winback — mapped out and ready to implement in your Klaviyo account.
Clear Guidelines
Detailed outlines of each flow including the full email sequence, send timing, and segmentation logic to get maximum results.
Proven Strategies
Best practices on when and how to implement each flow — distilled from managing email for 140+ DTC brands over four years.

From swipe file
to revenue.

Step 01
Identify your key flows
  • Select the highest-impact flows for your store size and category
  • Focus on flows that align with your customer behaviours and business goals
Step 02
Learn the timing
  • Understand the optimal trigger moments for each flow to maximise relevance
  • Use customer data and behavioural signals to determine ideal send windows
Step 03
Implement
  • Integrate your chosen flows into your existing Klaviyo strategy
  • Ensure seamless execution with proper automation and segmentation
Step 04
Test & optimise
  • Continuously test flows to gather performance data and real insights
  • Refine and adjust strategies based on results to compound your outcomes

Hi, I'm Bogdan.

Email Kong is a full-service eCommerce retention marketing agency based in London. Over the last four years, we've helped 140+ D2C brands map out and optimise their customer journey across Email, SMS, and retention automation.

Email marketing has never been more complicated for DTC brands. What started as a simple channel has turned into a sophisticated retention machine — complex automated flows, intricate customer journeys, zero-party data, spam regulations, and ever-changing privacy rules.

That's why I put this swipe file together. A comprehensive breakdown of 35+ email flows designed specifically for D2C eCommerce — what each flow is, how to trigger it, what it accomplishes, and when to use it.

We've developed and refined these flows across all of our clients. If you're serious about boosting your retention revenue, this is the most practical place to start.

Not sure how long we'll keep this free — download it while you can.

Bogdan Mihalache
Bogdan Mihalache
Co-founder & Co-Director, Email Kong

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swipe file now.

Free for D2C store owners and email marketers. No credit card, no catch.

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