With a rich history spanning over 100 years, a flagship store located in London's vibrant Soho, and a stunning brand identity, M.C.Overalls reached out to Email Kong to elevate their email marketing efforts. Discover how we transformed and upgraded their email strategy.
Working with Email Kong has been great, they've helped us uplift our email marketing performance and nurture our customers - through both flows & campaigns!
M.C. Overalls is a brand with a lot of personality, and we wanted their emails to reflect that vibe. To achieve this, we crafted a captivating Welcome Journey that takes new subscribers on an exciting tour of the brand. From showcasing their core pieces to highlighting partner collaborations and delving into their rich history, our emails seamlessly align with their distinct identity.
When it comes to shopping for clothes, customers love to browse and explore. They create wishlists and often check out the same products multiple times. We kept this in mind while designing MCO's abandonment flows. Our goal was to reach customers at different stages of their buying journey and offer them personalized deals and incentives.
Once customers entered a retargeting flow, we personalize incentives based on the value of their shopping cart to maximize the average order value (AOV).
In 2024, most agencies and freelancers go with a ‘throw stuff at the wall and see what sticks’ approach.
Aka, sending out random email & sms campaigns to random lists - without EVER taking retention or acquisition into account.
And then they wonder why things don’t get better.
At Email Kong, we’re not about following the herd and ‘seeing what sticks’.
Our focus is crafting a futureproof and proven retention strategy that keeps customers LOYAL.
Our proven frameworks will turn your emails and texts into powerhouse sales tools to create more intimate relationships with your customers, slice down your acquisition costs and achieve an industry-leading retention system.
All built from the ground up.
It's a casual chat to see if we'd work well together. Feel free to come prepared with any questions you have!
