Privacy Policy.

Who We Are

Email Kong Limited is a retention marketing agency specialising in email, SMS, and WhatsApp marketing for direct-to-consumer e-commerce brands. Our registered business address is London, United Kingdom.
For any privacy-related queries or requests, please contact us at: privacy@emailkong.com

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About This Policy

This privacy policy explains how Email Kong Limited controls, processes, handles, and protects your personal information — both through your use of this website (www.emailkong.com) and in the course of our business relationships with clients and prospects.
If you do not agree with this policy, you may wish to cease using this website and/or refrain from submitting your personal data to us.

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Key Definitions

• "I", "our", "us", or "we" refer to Email Kong Limited.
• "You" or "the user" refers to any person using this website or whose data we process.
• GDPR means the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
• PECR means the Privacy & Electronic Communications Regulations 2003.
• ICO means the Information Commissioner’s Office, the UK’s supervisory authority for data protection.
• Cookies means small text files stored on your device when you visit a website.
• EMS means Email Marketing Service Provider (our EMS is Klaviyo).
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Our privacy practices are built on the following principles under the UK GDPR:
• Lawfulness, fairness, and transparency
• Purpose limitation
• Data minimisation
• Accuracy
• Storage limitation
• Integrity and confidentiality
• Accountability
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Data Protection Principles

What Personal Data We Collect

When you interact with our website or contact us, we may collect the following categories of personal data:

• Contact information: name, email address, phone number
• Business information: company name, company size, estimated annual revenue, marketing channels in use
• Communication records: messages submitted via our contact or discovery call forms
• Technical data: IP address, browser type, device information, pages visited, and time spent on site (collected via cookies and analytics tools)

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We do not collect sensitive personal data (such as health, financial account, or identity document information) through this website.

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How and Why We Process Your Data

We process your personal data under the following lawful bases:

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6a. Consent
Where you have opted in to receive marketing communications from us, we use your email address and contact details to send email marketing, newsletters, or promotional content. You may withdraw your consent at any time by clicking the unsubscribe link in any marketing message or emailing privacy@emailkong.com.

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6b. Legitimate Interests
We may contact prospective clients or business contacts where we have a genuine, proportionate business interest in doing so and where this does not override your rights and interests. This may include:
• Following up after a discovery call or meeting
• Outreach to businesses who may benefit from our retention marketing services
• Responding to enquiries you have submitted
You have the right to object to processing carried out under Legitimate Interests at any time. See Section 8 for your rights.

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6c. Contractual Necessity
Where you are a client of Email Kong, we process your data as necessary to fulfil our contractual obligations to you, including managing campaigns, reporting, and communications.

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Third-Party Data Sharing

We share your personal data only with trusted third-party service providers who are necessary for us to operate our business and website. We do not sell your data to any third party.
Our current third-party processors include:

• Klaviyo (klaviyo.com) — our email marketing platform, used to send and track email campaigns
• Google (google.com) — for analytics (Google Analytics) and advertising (Google Ads)
• Meta / Facebook (facebook.com) — for advertising and remarketing via the Meta Pixel

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Each of these providers maintains their own data protection policies and we only engage providers who meet GDPR-equivalent standards.
Where Email Kong acts as a data processor on behalf of a client (e.g. managing a client’s email subscriber list), this is governed by a separate Data Processing Agreement (DPA) between Email Kong and that client.

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Your Individual Rights.

Under the UK GDPR, you have the following rights in relation to your personal data:

• The right to be informed — to know how your data is used (this policy)
• The right of access — to request a copy of the personal data we hold about you
• The right to rectification — to have inaccurate data corrected
• The right to erasure — to request deletion of your data in certain circumstances
• The right to restrict processing — to limit how we use your data
• The right to data portability — to receive your data in a structured, machine-readable format
• The right to object — to object to processing based on legitimate interests or for direct marketing
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Rights related to automated decision-making and profiling — we do not use automated decision-making that produces legal or similarly significant effects

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To exercise any of these rights, please contact us at support@emailkong.com. We will respond within 30 days in accordance with the UK GDPR.
If you are unsatisfied with how we handle your data, you have the right to lodge a complaint with the ICO at www.ico.org.uk or by calling 0303 123 1113.

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Cookies

We use cookies on this website to improve your browsing experience and to help us understand how our site is used. Cookies are small text files stored on your device when you visit a website.

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Essential Cookies
Some cookies are strictly necessary for the website to function correctly. These do not require your consent.

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Non-Essential Cookies
The following non-essential cookies are used on our site. Under PECR, we request your consent before placing these. You may withdraw your consent at any time via your browser settings or our cookie preferences tool.

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You can manage or delete cookies at any time through your browser settings. Opting out of non-essential cookies will not affect your ability to use the website.

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Contact Us

If you have any questions, concerns, or requests relating to this privacy policy or how we handle your personal data, please contact us at:

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Email Kong Limited
Email: support@emailkong.com
Website: www.emailkong.com

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Registered in: England and Wales

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