Klaviyo account setup that pays for itself in 8 weeks.
Email Kong's Klaviyo implementation service turns a blank Klaviyo account into a working retention system. We build the flows and configure the integrations. If you’re on a different service provider we migrate your data and get you setup on Klaviyo. After that, your D2C store starts converting existing customers into repeat buyers from week one.
what our klaviyo implementation
service covers.
omnichannel flow architecture
Every flow we build works across email, SMS and WhatsApp from the start. Your customers hear from you on the channels they actually use, not just the ones that are easiest to set up.
data-led flow prioritisation
We use CLTV analysis and RFM segmentation to find where revenue drops off after the first purchase. In plain terms, we see which customers buy again and what offers actually move them. That data decides which flows get built first and what each one says.
transactional and subscription flows
Order confirmations and shipping updates are the emails your customers actually open. We build them to carry your brand identity and introduce cross-sell opportunities without feeling like marketing.
opt-in systems and compliant list growth
Signup forms and popups get A/B tested for conversion and connected to the right segments. Double opt-in gets configured where GDPR or CAN-SPAM requires it. Suppression logic keeps bounced and unsubscribed contacts out of active sends.
deliverability and dark mode qa
DKIM, SPF and DMARC authentication configured at setup. Inbox placement monitored through Google Postmaster and Mail Tester. Every template tested across light and dark environments before anything goes live.
flow optimisation and behaviour-based triggers
Flows that launch in week one aren't the same flows running in week eight. We adjust trigger timing and conditional splits based on real engagement data, and refine those triggers as your data set grows.
customer data enrichment
Property collection flows gather zero-party data directly from your customers. Quiz responses and product preferences get appended to Klaviyo profiles alongside your Shopify event tracking.
email template creation
Modular email templates built in-house to match your brand identity. Every template gets tested for load speed and image rendering across email clients and devices before entering rotation.
Klaviyo Master
Platinum Partner Agency.
Klaviyo's partner programme has thousands of agencies in it. Fewer than 1% reach Master Platinum. It's the highest tier Klaviyo awards, and it isn't available through application or payment. Klaviyo selects partners based on measured client growth across their portfolio and sustained account performance.
Email Kong earned Master Platinum Partner status by generating $58.2M in Klaviyo Attributed Value across our managed accounts. This Klaviyo award gives us direct access to Klaviyo's product and engineering teams. Giving us and you the advantage over the competition.
proven Klaviyo results
KittySpout
Alma de Ace
Dense Hair Experts
trusted since 2021 by over 140+ DTC brands.
meet our Klaviyo experts.
Bogdan leads strategy at Email Kong, helping 140+ DTC brands turn Klaviyo data into compounding retention revenue. After a decade in the platform, he's built the agency's audit framework, segmentation playbooks, and the predictive models that shape every account we touch. He sits on Klaviyo's Advisory Council and obsesses over the numbers most agencies skip - repeat rate, cohort LTV, and the 90-day signals that separate growing brands from plateauing ones. If it can't be measured, he's not interested.
Mia runs the CRM Flows department at Email Kong, owning the always-on revenue that funds growth for every client we work with. Ten years deep in lifecycle marketing, she's architected hundreds of welcome series, post-purchase journeys, and winback sequences across DTC verticals - from supplements to pet to fashion. Her focus is LTV: building the segmentation, splits, and message hierarchies that turn one-time buyers into repeat customers. She believes a great flow is invisible to the customer and unmissable on the P&L.
Calvin leads one of Email Kong's campaign pods, planning and executing monthly calendars for DTC brands sending anywhere from 16 to 32 campaigns a month. Five years into Klaviyo, he's developed a sharp instinct for what drives repeat orders - the right offer cadence, the right segment splits, and the small frequency tweaks that lift revenue without burning the list. He treats every send as a test, every calendar as a hypothesis, and every drop in repeat rate as a problem worth solving.
testimonials.
Real results from teams who care about retention and growth.
migrating to klaviyo from
another ESP.
Most D2C brands outgrow Mailchimp, Sendlane or Omnisend once their retention strategy needs more than basic automations. That's usually the point where the platform becomes the bottleneck.
why brands migrate
Klaviyo connects directly to Shopify and lets you build flows triggered by real buying patterns, not just email opens. You can segment by lifetime value and connect tools like Loop and Recharge into one system. Other ESPs don't give you that level of control over your customer data.
what goes wrong without a proper migration
Moving contacts without their engagement history tells inbox providers you're a brand new sender, which tanks your open rates and pushes emails into spam. Broken consent records add compliance risk under GDPR and CAN-SPAM, and cloned flows from your old ESP carry over logic that doesn't work inside Klaviyo's architecture.
what we handle during the migration
Contact data and purchase history get transferred with full engagement context intact so inbox providers treat you as an established sender. Flows are rebuilt natively inside Klaviyo rather than ported over, and domain authentication gets configured from day one covering DKIM and SPF alongside DMARC. A phased warming schedule then increases sending volume gradually over four to six weeks.
six ways a klaviyo setup goes
wrong.
These are the problems we find most often in accounts built without specialist input. Every one is fixable, and our CRM implementation service is designed to prevent them before they start.
deliverability collapse after ESP migration
flows that cannibalise each other
contact import without consent verification
incomplete shopify or ecommerce integration
templates built without cross-client testing
paying for profiles that never engage
faqs.
Some questions we get often.
We help eCommerce brands grow repeat revenue. That means building out your full retention strategy - email, SMS, WhatsApp, and more - so you can convert more customers, increase LTV, and reduce reliance on paid ads.
Not even close. We’re a full CRM and retention partner. Email is the foundation, but we also optimize your tech stack, fix broken data flows, scale SMS, improve tracking, and design customer journeys across every touchpoint.
We don’t do templates or “30% email revenue” vanity metrics. Every strategy is built from scratch based on your business model, goals, margins, and customer behavior. And everything is done in-house - no juniors, no outsourcing.
You work directly with senior strategists who have built and scaled brands - not junior account managers. From strategy to execution, we stay hands-on.
Yes - we’re a Klaviyo-certified email marketing agency and build everything natively in Klaviyo. But we go way beyond it by integrating tools like Postscript, Attentive, Wonderment, Loop, Recharge, and more.
If you’re a DTC brand doing over $2M/year and care about retention, LTV, and owned growth - you’re in the right place. Especially if you’re tired of generic playbooks and want a partner who actually gets under the hood.
Absolutely! Our free audit reveals exactly where your setup has gaps, and what we’d do to fix it. There’s no pressure to work together right away. You’re welcome to take the insights and run with them. When you're ready to work together, we’ll be here.
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