crm strategy that turns existing customers into compounding revenue.

Bogdan leads strategy at Email Kong, helping 140+ DTC brands turn Klaviyo data into compounding retention revenue. After a decade in the platform, he's built the agency's audit framework, segmentation playbooks, and the predictive models that shape every account we touch. He sits on Klaviyo's Advisory Council and obsesses over the numbers most agencies skip - repeat rate, cohort LTV, and the 90-day signals that separate growing brands from plateauing ones. If it can't be measured, he's not interested.

Mia runs the CRM Flows department at Email Kong, owning the always-on revenue that funds growth for every client we work with. Ten years deep in lifecycle marketing, she's architected hundreds of welcome series, post-purchase journeys, and winback sequences across DTC verticals - from supplements to pet to fashion. Her focus is LTV: building the segmentation, splits, and message hierarchies that turn one-time buyers into repeat customers. She believes a great flow is invisible to the customer and unmissable on the P&L.

Calvin leads one of Email Kong's campaign pods, planning and executing monthly calendars for DTC brands sending anywhere from 16 to 32 campaigns a month. Five years into Klaviyo, he's developed a sharp instinct for what drives repeat orders - the right offer cadence, the right segment splits, and the small frequency tweaks that lift revenue without burning the list. He treats every send as a test, every calendar as a hypothesis, and every drop in repeat rate as a problem worth solving.