Strategy

CLTV, funnels, attribution

Flows

Automated journeys

Creative

In-house HTML email

Campaigns

Seasonal & ongoing

SMS

Shared Klaviyo data

Setup

Migration & config

CRM Core

Email Kong

CRM strategy that turns existing customers into compounding revenue.

Email Kong's CRM consulting services show DTC brands exactly where their customer experience is losing them money. We then create a strategy for you to capture that lost money. And execute the same strategy if you don’t feel comfortable doing it yourself.

“We're so glad we've found Email Kong! After working with many agencies, I can confidently say that they are the best out there!”
“I was introduced to Email Kong through a peer — and thank goodness! Their creativity and CRM expertise have been invaluable to our business.”
“Email Kong has been an incredible resource for our Shopify store. I've been consistently impressed with their CRM knowledge and work product.”
Klaviyo Master Platinum Partner
Top 2.5% worldwide
140+ DTC brands
Rated 4.5 on Trustpilot
Brands we work with
Dense Hair Experts
Goodrays
KittySpout
Cleo Harper
Penrose Skin
Ritual Labs
Kuri Nüka
White River
Kaori
Kojeva
James Cress Florist
Trubar
DMY Studios
Poedagar

client success stories.

Kaori case study

of store revenue from Klaviyo, up from 3.3%

A full campaign calendar that mixed education with well-timed sales.

KittySpout case study

increase in returning customer revenue

Rebuilt the whole retention system, from the first order confirmation to the cancel button.

Penrose Skin case study

of store revenue from email, up from 15.2%

A campaign calendar that taught customers how to make their scent last.

get started with a free 30-minute consultation call.

Most CRM consultancies charge for the diagnosis. We don't. Book a call and we'll walk through your account, flag the gaps in your flows and campaigns, and show you where revenue is slipping through. No pitch deck. No pressure. If we're the right fit, you'll know.

30 minutes · Zoom · No commitment
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30-minute Zoom call

With Bogdan directly, not a sales rep

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Klaviyo account review

Quick audit of your current setup and gaps

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Scoped engagement plan

Mapped to your retention goals and budget

what crm consulting looks like when done properly

CRM consulting is the process of auditing how your brand communicates with customers across every touchpoint. At Email Kong, that means getting inside your Klaviyo account and fixing what's broken.

  • automated flow architecture and sms setup

    We map your customer journey and build every automated flow to match your customer’s preferred method of communication, be that SMS or WhatsApp.

  • customer segmentation and targeting

    We build behavioural segments and predictive models inside Klaviyo's customer data platform. We know that not every promotion will resonate with your customer base, this process ensures all communication from your brand feels personalised.

  • retention and repeat purchase strategy

    Repeat purchases are where DTC margins live. We shorten the gap between orders through our in-house developed frameworks, created for different industry niches. Consumable goods brands we've worked with see repeat rates climb 2-3x within 60 days.

  • crm reporting that connects to revenue

    Vanity metrics don't pay invoices. We set up dashboards so you can track our progress and see exactly what your CRM system is generating.

  • configuration matched to your business

    We configure Klaviyo's Shopify integration and data synchronisation with Recharge, Loop, and Wonderment. GDPR compliance and data security are built into the setup, not bolted on after.

  • training your team to own the system

    We don't hand over a login and disappear. Our CRM consulting includes adoption support and training so your team can operate the CRM after our initial build.

CRM platforms we work with.

We're a Klaviyo-first agency. But we’re comfortable working with all major CRMs including: Salesforce, Microsoft Dynamics 365, HubSpot, Mailchimp, and Omnisend.

Klaviyo Master Platinum Partner

Email Kong is in the top 2.5% of Klaviyo agencies worldwide. We have been awarded Klaviyo Master Platinum Partner status from Klaviyo themselves. We earned this by generating $59M+ in revenue attributed to Klaviyo across the brand accounts we manage.

Klaviyo Logo
Email Service Providers

Klaviyo

Mailchimp

Omnisend

Brevo

Drip

ActiveCampaign

Sendlane

HubSpot

CRM software selection and migration

Not every brand belongs on the same platform. Businesses with complex B2B sales cycles may need Salesforce or Dynamics 365. Brands outgrowing basic ESPs often benefit from Klaviyo's deeper marketing automation and customer segmentation. We give honest software selection advice during your free consulting call. If Klaviyo isn't the right fit, we'll tell you.

Extremely Professional

Bogdan and his team are very professional and focused on growth. We've partnered with several other agencies in the past, but this is the only one we're truly satisfied with.

Read more(review by Billy P.)
Billy P.

Bogdan really knows what he's doing

Bogdan really knows what he's doing. He has a lot of knowledge and experience in this field and we truly appreciate not only his email marketing expertise but overall ideas to grow the business. Would recommend!

Read more(review by TA)
TA

Absolutely the best

Absolutely the best, we tried others before and no one has been able to compare. Bogdan is the man, and you can tell he truly cares about the work relationship and brand growth, man of high integrity. Will continue working with him in the future with next brands to come. If you want the best, Email Kong will get it done. Have already referred to multiple friends at scale.

Read more(review by MN)
MN
★★★★★

The Vegan Warehouse

We're so glad we've found Email Kong! After working with many agencies, I can confidently say that they are the best out there! Their strategic approach helped streamline our customer journey and maximize our email list ROI.

Ewelina, Co-founderClient

What can I say

What can I say, Bogdan is the MANN. Alongside his team of killers, i could not ask for a better email marketing team for my business

Read more(review by Duanthy Tjon)
Duanthy Tjon

Bogdan and his team are by far the best…

Bogdan and his team are by far the best email agency I've worked with. What sets him apart isn't just the quality of the emails, it's that he genuinely cares about your brand succeeding. He's gone well beyond just managing flows and campaigns, actively guiding me on growth strategy and what moves to make as I scale and expand the brand.

The email quality is consistently excellent and email has become a reliable percentage of our monthly revenue every single month. On top of that, my previous email agency had completely destroyed my domain deliverability, and Bogdan came in and turned that around significantly, something I wasn't sure was even fixable when we started working together.

If you're serious about email as a revenue channel and want someone who treats your brand like it's their own, look no further. Couldn't recommend him more highly.

Read more(review by Luke)
Luke

I've been working directly with Bogdan…

I've been working directly with Bogdan since end of 2023. The thing I've loved the most is having the privilege to work with him directly — not some account manager who's juggling 30 other brands and doesn't know or care about your business. Admittedly that's probably a privilege that comes with scale, but it makes a massive difference when you need to move quickly and want someone who genuinely gets what you're trying to do. Bogdan's team of designers, strategists and copywriters are fantastic too, we wouldn't work with anyone other than EmailKong. Highly recommended.

Read more(review by Anonymous)
Anonymous
★★★★★

Alma de Ace

Email Kong have been amazing since getting them on board. They have managed to completely change our email marketing making it a key revenue channel for our business. Their ongoing work is key to our business.

Sebastian Agace, FounderClient

Actually cares about your brand (rare in ecom)

I’ll be real—if you’ve been in ecom for any amount of time, you know how many people in this space overpromise, underdeliver, or just straight up don’t care once they’re paid.

Working with Bogdan has been the complete opposite of that.

He helped us scale and maintain around 30%+ of our total revenue coming from email through Klaviyo, which is not easy to do consistently. It wasn’t just about setting things up and disappearing—he stayed involved, optimized constantly, and actually paid attention to what was working vs. what wasn’t. Has also helped our brand reputation online via reviews.

What stood out the most though is that he went beyond just “email marketing.” He was in the trenches with us. Helping think through problems, giving real advice, and honestly just being someone you can rely on when things get messy (which they always do in ecom).

He even went as far as putting his own skin in the gam of our brand, which says a lot about how much he actually believes in the brands he works with.

Also—this is underrated—but he’s connected us with solid people and helped us avoid a lot of the typical scammy nonsense you run into in this industry.

If you’re looking for someone who just sends emails, there are plenty of options.

If you want someone who actually gives a damn about your brand, your numbers, and your long-term growth, he’s one of the few.

Not perfect, but real—and that’s exactly what you want.

Read more(review by Ronaldo Scaler)
Ronaldo Scaler

If you are a 7-8 figures brand looking…

If you are a 7-8 figures brand looking for the best email-marketing agency to partner with, there you go...High level team, results speak for themself.

Read more(review by Gabriele Andrioli Stagno)
Gabriele Andrioli Stagno

Bogdan truly is a master of his craft

Bogdan truly is a master of his craft. Our business was already doing email marketing when we reached out to Bodgan, and it was doing okay.

After working with the Email Kong team our campaign performance has been supercharged, our email flows are generating significantly more revenue than previously and we also have a burgeoning SMS channel. Our mailing list is also growing at significantly higher levels than previously.

Having worked with a few agencies in the space, I can say that Bogdan and his team at Email Kong are by far the most proficient and I would not hesitate for a moment to recommend them to anyone else who is looking to turn Email into a major channel for their business.

Read more(review by James)
James
★★★★★

The Hidden Garden

Email Kong has been an incredible resource for our Shopify store. I've been consistently impressed with their CRM knowledge and work product. They have helped elevate our email strategy significantly and we've seen a major lift in average order value.

Charlie Basil, Fractional CMOClient

Awesome results and fantastic team

Our pet food brand is working with Email Kong already for more than a year. We love the creativity and fast delivery of the team for our CRM as client management gets more and more important.

Read more(review by David Nabiev)
David Nabiev

Stop looking for an alternative - there is no better agency!

From the moment we engaged with Email Kong, Bogdan's expertise and professionalism stood out. His understanding of our needs, brand voice, and vision has been outstanding - cementing his team as a trusted partner, not just an external agency. The designs and content they have crafted for our email campaigns & flows have exceeded our expectations every time, truly elevating our email marketing efforts. We have seen an increase across all key metrics! They've continually provided so much value to our business -- whether it be through experienced insights, providing recommendations to help us grow, flagging potential issues, or literally just taking a brand problem and going above & beyond to help fix it (which would normally be an out of scope problem, but they also know the value of the partnership). I honestly cannot recommend them enough.

Read more(review by Ryan)
Ryan

It was great working with Bogden

It was great working with Bogden! He has taken us from doing $2,000 a month with our email flows to doing $6,000 a month! If you are questioning his prices or if it's worth it, just know you will recoup all of your spend within the first two months at most

Read more(review by Michael Servais)
Michael Servais

meet our CRM experts

Bogdan Mihalache
5 years on klaviyo
Bogdan Mihalache
Head of Strategy

Bogdan leads strategy at Email Kong, helping 140+ DTC brands turn Klaviyo data into compounding retention revenue. Over 5 years in the platform, he's built the agency's audit framework, segmentation playbooks, and the predictive models that shape every account we touch. He sits on Klaviyo's Partner Advisory Council and obsesses over the numbers most agencies skip - repeat rate, cohort LTV, and the 90-day signals that separate growing brands from plateauing ones. If it can't be measured, he's not interested.

Predictive Analytics
Reporting
5 years on klaviyo
Calvin Nguyen
Campaign Manager

Calvin leads one of Email Kong's campaign pods, planning and executing monthly calendars for DTC brands sending anywhere from 16 to 32 campaigns a month. Five years into Klaviyo, he's developed a sharp instinct for what drives repeat orders - the right offer cadence, the right segment splits, and the small frequency tweaks that lift revenue without burning the list. He treats every send as a test, every calendar as a hypothesis, and every drop in repeat rate as a problem worth solving.

Email Campaign Strategy
Repeat Orders

CRM strategies built for your industry sector.

Email Kong has developed specialist in-house workflows for every industry sector to 
squeeze the most value out of your CRM and get the best results.

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health and beauty

We build post-purchase flows that teach customers how to use your products properly and trigger replenishment at exactly the right interval. One health and beauty brand hit 46.06% Klaviyo attribution within six months of working with us.

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food and drink

We focus on subscription onboarding, refill reminders, and cross-sell flows that introduce customers to new products. Data cleansing and segmentation keep your lists healthy when order volumes are high.

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fashion and apparel

Fashion brands need flows that react to browsing behaviour in real time. We build them inside Klaviyo and connect them to your Shopify catalogue.

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jewellery and luxury goods

Longer consideration windows. Higher price points. The automation matches that
pace. Browse abandonment runs slower with education-led content rather than
discount pressure, and post-purchase sequences focus on care and styling before
introducing a second piece.

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pet care

Pet owners buy on schedule. We build replenishment flows matched to product consumption cycles and loyalty programmes that reward consistency. Our pet food client hit $490,931 in attributed revenue over 25 months.

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home and garden

Longer purchase cycles need a different approach. We focus on post-purchase education and seasonal campaigns to expand basket size. One home and garden brand grew total revenue 5% in the month after Black Friday while competitors dropped.

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subscription brands

Churn prevention is where the money is. These customers need to feel special with personalised messaging. We do this at scale with automated touchpoints that feel like they’re written by a friend.

faqs.

Some questions we get often.

What does Email Kong actually do?

We help eCommerce brands grow repeat revenue. That means building out your full retention strategy - email, SMS, WhatsApp, and more - so you can convert more customers, increase LTV, and reduce reliance on paid ads.

Are you just an email agency?

Not even close. We’re a full CRM and retention partner. Email is the foundation, but we also optimize your tech stack, fix broken data flows, scale SMS, improve tracking, and design customer journeys across every touchpoint.

What makes Email Kong different from other email agencies?

We don’t do templates or “30% email revenue” vanity metrics. Every strategy is built from scratch based on your business model, goals, margins, and customer behavior. And everything is done in-house - no juniors, no outsourcing.

Who will I actually work with?

You work directly with senior strategists who have built and scaled brands - not junior account managers. From strategy to execution, we stay hands-on.

Do you only work with Klaviyo?

Yes - we’re a Klaviyo-certified email marketing agency and build everything natively in Klaviyo. But we go way beyond it by integrating tools like Postscript, Attentive, Wonderment, Loop, Recharge, and more.

How do I know if I’m a good fit?

If you’re a DTC brand doing over $2M/year and care about retention, LTV, and owned growth - you’re in the right place. Especially if you’re tired of generic playbooks and want a partner who actually gets under the hood.

Can you just audit what I have first?

Absolutely! Our free audit reveals exactly where your setup has gaps, and what we’d do to fix it. There’s no pressure to work together right away. You’re welcome to take the insights and run with them. When you're ready to work together, we’ll be here.

ready to get started?

Get your custom email marketing audit and see exactly where you’re leaving money on the table.