the email marketing podcast for D2C brands that take retention seriously.
Email Marketing Secrets is the email marketing podcast from Email Kong. Each episode breaks down the Klaviyo strategies, CRM tactics, and retention thinking that D2C ecommerce brands actually use to grow repeat revenue.
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latest episodes.
what you’ll learn.
Welcome series, post-purchase sequences, cart abandonment recovery, and winback flows. How to structure automations across email and SMS without cannibalising each other.
Segmentation logic and predictive analytics. Profile property collection and advanced flow triggers. Specific walkthroughs inside the Klaviyo interface, not theory.
Subject lines that earn opens. Body copy that drives clicks. Template architecture that renders correctly across clients and Dark Mode. Real examples pulled from live campaigns.
Balancing promotional sends with brand content. Frequency testing. Revenue-per-send targets. How to fill a campaign calendar 30 days out without recycling the same offers.
Reading your LTV curves, cohort tables, and repeat purchase rates. Turning raw data from Lifetimely and Klaviyo into flow improvements and sharper campaign decisions.
Connecting your Shopify store to Recharge, Loop, and Wonderment. Fixing the broken integrations between your tracking tools and your CRM that silently cost you revenue.
meet your host.
Bogdan Mihalache founded Email Kong and built it into a Klaviyo Platinum Elite Partner, sitting in the top 2.5% of agencies globally. He's a member of Klaviyo's Advisory Council: a handpicked group of 36 CRM operators shaping the future of customer marketing on the platform.
On this email marketing podcast, Bogdan shares the retention strategies behind $58.2M in Klaviyo Attributed Value. No recycled marketing theory. Every episode pulls from real accounts and the problems his team solves for D2C brands week to week.
apply to be a guest.
If you've built or scaled a Shopify brand and have a retention story worth sharing, we'd like to hear it. We bring on ecommerce operators, D2C founders, and CRM specialists with real experience, not talking points.
