HOW IT WORKS
working with email kong.
We run Klaviyo email, SMS and Loop subscriptions for Shopify DTC brands, on a monthly retainer. Here's what it costs, how fast it moves and what we need from you.
By Bogdan Mihalache, founder · Updated 11 Oct 2026
- Covers
- Flows and campaigns
- Fee
- Fixed. Never a % of revenue
- Minimum term
- 3 months
- After that
- 4 weeks' notice
- Full flow rebuild
- Included
- If you leave
- You keep everything we built
after the free audit.
PRICING
how pricing works.
One monthly fee covers strategy, copy, design, set-up, sending and reporting, including a full flow rebuild, all done by our in-house team. The price depends on what your account needs, so we quote after the audit. For the wider market, read our Klaviyo agency pricing guide.
- Flows that need rebuilding
- Campaigns a month
- SMS
- Stores and languages
- Subscriptions on Loop
Retainers start from $5,000 a month
TIMELINE
your first 30 days.
Flows earn from the day they go live, so the ones costing you most get rebuilt first.
- WEEK 1Onboarding
A short form about your brand, offers and codes, access to your tools, and a kick-off call.
- STRAIGHT AWAYCampaigns start
Your campaign calendar starts in week 1.
- 72 HOURS AFTER ACCESSFirst flow live
Our 72-hour flow build guarantee.
- DAY 30Core flows live
The flows that cost you the most, rebuilt and running.
REPORTING
how we stay in touch.
- EVERY WEEK2 Slack updates: the plan on Monday, the results on Friday
- EVERY MONTHA report and a call with your account team
- EVERY QUARTERA call with Bogdan
You work with a flows manager and a campaign manager. Copy and design are done in-house.
Hey Sarah 👋 plan for this week:
- Tue: new arrivals campaign, email + SMS
- Thu: restock email for the Daily Serum
- Wed: rebuilt checkout abandonment flow goes live
- New test: free shipping vs 10% off in browse abandonment
Happy Friday Sarah! This week's results:
- Revenue from Klaviyo: $18,420 (31% of store)
- Campaigns $7,150 · flows $11,270
- Biggest win: Thursday's restock email, $4,310
- Test: free shipping is ahead, +22% conversion so far
- Subscriptions: 14 saves, 38 new sign-ups
ACCESS
the access we need.
You can remove us at any time.
Admin access. Our reporting and testing tools connect through Klaviyo's API, and only Admin users can set that up.
- Shopify
So we can check orders and revenue against Klaviyo.
SWITCHING AGENCIES
switching from your agency.
Most brands time our start to the end of their current agency's notice.
of brands that request our audit have worked with an agency before.
- Overlap
We start the audit while your agency is still in place, so there's no gap in sending.
- Handover
Their work already sits in your Klaviyo. We ask for their calendar, live codes and running tests.
- Keep what works
We check each flow's last 90 days, keep the earners and replace the rest.
WHAT WE COMMIT TO
speed, reporting and a short term.
We don't guarantee revenue, because your ads, stock, offers and site play a part too. We do commit to your first flow live in 72 hours, a monthly report and call, and a 3-month minimum. Here's what happened for other brands.
FIT
who we're a fit for.
- A Shopify DTC brand on Klaviyo, or ready to move to it
- Doing over $2M a year, or smaller and growing
- Selling subscriptions on Loop, or thinking about it
- Selling products people buy more than once, or durable products where the second order comes from accessories and gifts
- Pre-launch, or without a list to send to yet
- Not on Klaviyo and not planning to move
- Looking for one-off email designs without a plan behind them
Most of our clients do over $2M a year, and we take smaller brands too.
FAQ
quick answers.
How much does Email Kong cost?
Retainers start from $5,000 a month and cover flows and campaigns, including a full flow rebuild. We send a quote after the free audit, because the price depends on what your account needs.
Is there a minimum contract?
We ask for a 3-month minimum. After that, you can leave any time with 4 weeks' notice.
How quickly can you start?
Onboarding takes 1 week, and your first flow is live within 72 hours of us getting access to your account.
How do you report results?
2 Slack updates a week from your account manager, the plan on Monday and results on Friday, plus a monthly report and a monthly call.
What access do you need?
Admin access to Klaviyo and access to Shopify.
Can you start while our current agency is still working?
Yes. We can audit the account during their notice period, so there's no gap in sending when they leave.
Do you guarantee results?
We don't guarantee revenue numbers, because results also depend on your ads, stock, offers and site. What we do commit to is speed, reporting and a short term: your first flow is live within 72 hours of us getting access to your account, you get a monthly report and a monthly call, and the minimum term is 3 months, then 4 weeks' notice.
Can you run our US and UK stores?
Yes. Each store gets its own calendar and reporting, and the flows are adapted for each one. We already run brands with stores in different countries and languages, and we price each extra store or country on the call.
start with a free audit.
The free audit shows what we'd fix first and what a retainer would cover at your size.