London's retention-first email marketing agency.

Email Kong's CRM consulting services show DTC brands exactly where their customer experience is losing them money. We then create a strategy for you to capture that lost money. And execute the same strategy if you don’t feel comfortable doing it yourself.

“We're so glad we've found Email Kong! After working with many agencies, I can confidently say that they are the best out there!”
“I was introduced to Email Kong through a peer — and thank goodness! Their creativity and CRM expertise have been invaluable to our business.”
“Email Kong has been an incredible resource for our Shopify store. I've been consistently impressed with their CRM knowledge and work product.”
Klaviyo Master Platinum Partner
Top 2.5% worldwide
140+ DTC brands
Rated 4.5 on Trustpilot
Brands we work with
Dense Hair Experts
Goodrays
KittySpout
Cleo Harper
Penrose Skin
Ritual Labs
Kuri Nüka
White River
Kaori
Kojeva
James Cress Florist
Trubar
DMY Studios
Poedagar

client success stories.

Kaori case study

of store revenue from Klaviyo, up from 3.3%

A full campaign calendar that mixed education with well-timed sales.

KittySpout case study

increase in returning customer revenue

Rebuilt the whole retention system, from the first order confirmation to the cancel button.

Penrose Skin case study

of store revenue from email, up from 15.2%

A campaign calendar that taught customers how to make their scent last.

Extremely Professional

Bogdan and his team are very professional and focused on growth. We've partnered with several other agencies in the past, but this is the only one we're truly satisfied with.

Read more(review by Billy P.)
Billy P.

Bogdan really knows what he's doing

Bogdan really knows what he's doing. He has a lot of knowledge and experience in this field and we truly appreciate not only his email marketing expertise but overall ideas to grow the business. Would recommend!

Read more(review by TA)
TA

Absolutely the best

Absolutely the best, we tried others before and no one has been able to compare. Bogdan is the man, and you can tell he truly cares about the work relationship and brand growth, man of high integrity. Will continue working with him in the future with next brands to come. If you want the best, Email Kong will get it done. Have already referred to multiple friends at scale.

Read more(review by MN)
MN
★★★★★

The Vegan Warehouse

We're so glad we've found Email Kong! After working with many agencies, I can confidently say that they are the best out there! Their strategic approach helped streamline our customer journey and maximize our email list ROI.

Ewelina, Co-founderClient

What can I say

What can I say, Bogdan is the MANN. Alongside his team of killers, i could not ask for a better email marketing team for my business

Read more(review by Duanthy Tjon)
Duanthy Tjon

Bogdan and his team are by far the best…

Bogdan and his team are by far the best email agency I've worked with. What sets him apart isn't just the quality of the emails, it's that he genuinely cares about your brand succeeding. He's gone well beyond just managing flows and campaigns, actively guiding me on growth strategy and what moves to make as I scale and expand the brand.

The email quality is consistently excellent and email has become a reliable percentage of our monthly revenue every single month. On top of that, my previous email agency had completely destroyed my domain deliverability, and Bogdan came in and turned that around significantly, something I wasn't sure was even fixable when we started working together.

If you're serious about email as a revenue channel and want someone who treats your brand like it's their own, look no further. Couldn't recommend him more highly.

Read more(review by Luke)
Luke

I've been working directly with Bogdan…

I've been working directly with Bogdan since end of 2023. The thing I've loved the most is having the privilege to work with him directly — not some account manager who's juggling 30 other brands and doesn't know or care about your business. Admittedly that's probably a privilege that comes with scale, but it makes a massive difference when you need to move quickly and want someone who genuinely gets what you're trying to do. Bogdan's team of designers, strategists and copywriters are fantastic too, we wouldn't work with anyone other than EmailKong. Highly recommended.

Read more(review by Anonymous)
Anonymous
★★★★★

Alma de Ace

Email Kong have been amazing since getting them on board. They have managed to completely change our email marketing making it a key revenue channel for our business. Their ongoing work is key to our business.

Sebastian Agace, FounderClient

Actually cares about your brand (rare in ecom)

I’ll be real—if you’ve been in ecom for any amount of time, you know how many people in this space overpromise, underdeliver, or just straight up don’t care once they’re paid.

Working with Bogdan has been the complete opposite of that.

He helped us scale and maintain around 30%+ of our total revenue coming from email through Klaviyo, which is not easy to do consistently. It wasn’t just about setting things up and disappearing—he stayed involved, optimized constantly, and actually paid attention to what was working vs. what wasn’t. Has also helped our brand reputation online via reviews.

What stood out the most though is that he went beyond just “email marketing.” He was in the trenches with us. Helping think through problems, giving real advice, and honestly just being someone you can rely on when things get messy (which they always do in ecom).

He even went as far as putting his own skin in the gam of our brand, which says a lot about how much he actually believes in the brands he works with.

Also—this is underrated—but he’s connected us with solid people and helped us avoid a lot of the typical scammy nonsense you run into in this industry.

If you’re looking for someone who just sends emails, there are plenty of options.

If you want someone who actually gives a damn about your brand, your numbers, and your long-term growth, he’s one of the few.

Not perfect, but real—and that’s exactly what you want.

Read more(review by Ronaldo Scaler)
Ronaldo Scaler

If you are a 7-8 figures brand looking…

If you are a 7-8 figures brand looking for the best email-marketing agency to partner with, there you go...High level team, results speak for themself.

Read more(review by Gabriele Andrioli Stagno)
Gabriele Andrioli Stagno

Bogdan truly is a master of his craft

Bogdan truly is a master of his craft. Our business was already doing email marketing when we reached out to Bodgan, and it was doing okay.

After working with the Email Kong team our campaign performance has been supercharged, our email flows are generating significantly more revenue than previously and we also have a burgeoning SMS channel. Our mailing list is also growing at significantly higher levels than previously.

Having worked with a few agencies in the space, I can say that Bogdan and his team at Email Kong are by far the most proficient and I would not hesitate for a moment to recommend them to anyone else who is looking to turn Email into a major channel for their business.

Read more(review by James)
James
★★★★★

The Hidden Garden

Email Kong has been an incredible resource for our Shopify store. I've been consistently impressed with their CRM knowledge and work product. They have helped elevate our email strategy significantly and we've seen a major lift in average order value.

Charlie Basil, Fractional CMOClient

Awesome results and fantastic team

Our pet food brand is working with Email Kong already for more than a year. We love the creativity and fast delivery of the team for our CRM as client management gets more and more important.

Read more(review by David Nabiev)
David Nabiev

Stop looking for an alternative - there is no better agency!

From the moment we engaged with Email Kong, Bogdan's expertise and professionalism stood out. His understanding of our needs, brand voice, and vision has been outstanding - cementing his team as a trusted partner, not just an external agency. The designs and content they have crafted for our email campaigns & flows have exceeded our expectations every time, truly elevating our email marketing efforts. We have seen an increase across all key metrics! They've continually provided so much value to our business -- whether it be through experienced insights, providing recommendations to help us grow, flagging potential issues, or literally just taking a brand problem and going above & beyond to help fix it (which would normally be an out of scope problem, but they also know the value of the partnership). I honestly cannot recommend them enough.

Read more(review by Ryan)
Ryan

It was great working with Bogden

It was great working with Bogden! He has taken us from doing $2,000 a month with our email flows to doing $6,000 a month! If you are questioning his prices or if it's worth it, just know you will recoup all of your spend within the first two months at most

Read more(review by Michael Servais)
Michael Servais

real email creatives made by Email Kong.

KittySpout message featuring a waving tabby cat with large eyes, stating Goodbye For Now and inviting to take a 2-minute survey, plus info on account changes and order details.Close-up of a silver wristwatch with a blue textured dial and three subdials, accompanied by text promoting subtle power and bold details.Woman in lingerie reclining on a bed holding an orange Flora+ product jar with text promoting Flora+ offering 'Buy 2 Get 1 FREE'.Smiling woman with eyes closed holding her face, next to Ritual Labs Quiet Dose product advertisement promoting first 30 nights with the product and a 60-day money-back guarantee.BrandOne promotion with a hand holding tall shoe insoles, fireworks background, text offering 26% off sitewide with code VIPNYE and a button to shop the sale.Advertisement for Noroki breathable boxer shorts highlighting their new breathable fabric, antibacterial and skin-friendly features.Advertisement for MySweetSmile mango-flavored toothpaste showing a smartphone with mango-themed content, a mango fruit, and the yellow toothpaste tube, with text highlighting fruity taste and dentist approval.Woman wearing red leggings and a one-shoulder top, viewed from the back with the text 'Find Your Fit Leggins Shop Now'.

a London email agency you can meet in person.

Email Kong is headquartered in London. Most of our daily client communication runs through dedicated Slack channels and video calls. But we're always available for face-to-face meetings if that's how you prefer to communicate.

Green rounded square icon with a white location pin symbol in the center.
Office Address
WeWork, 51 Eastcheap
London, EC3M 1DT,
United Kingdom

meet our email marketing experts

Bogdan Mihalache
5 years on klaviyo
Bogdan Mihalache
Head of Strategy

Bogdan leads strategy at Email Kong, helping 140+ DTC brands turn Klaviyo data into compounding retention revenue. Over 5 years in the platform, he's built the agency's audit framework, segmentation playbooks, and the predictive models that shape every account we touch. He sits on Klaviyo's Partner Advisory Council and obsesses over the numbers most agencies skip - repeat rate, cohort LTV, and the 90-day signals that separate growing brands from plateauing ones. If it can't be measured, he's not interested.

Predictive Analytics
Reporting
5 years on klaviyo
Calvin Nguyen
Campaign Manager

Calvin leads one of Email Kong's campaign pods, planning and executing monthly calendars for DTC brands sending anywhere from 16 to 32 campaigns a month. Five years into Klaviyo, he's developed a sharp instinct for what drives repeat orders - the right offer cadence, the right segment splits, and the small frequency tweaks that lift revenue without burning the list. He treats every send as a test, every calendar as a hypothesis, and every drop in repeat rate as a problem worth solving.

Email Campaign Strategy
Repeat Orders

why brands choose Email Kong.

tech partners & certifications.

Klaviyo Logo

Klaviyo Master Platinum Partner

We've been awarded Klaviyo Master Platinum Partner status, which puts us in the top 2.5% of agencies worldwide. To reach it, agencies must hold advanced certifications, maintain strong email health scores across client accounts, and demonstrate proven results through published case studies. For you, that means working with a team that Klaviyo recognises as experts in their platform.

get a free Klaviyo audit that actually helps you scale

Not ready to commit? Our team will tell you exactly where your Klaviyo setup is leaking money - and how to fix it. We’ll audit your flows, tech setup, segments, and campaigns… then show you how to drive more revenue.

What we’ll audit:
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Email Deliverability
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Flow Automations
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Campaigns
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Segmentation
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SMS
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List Growth
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Offers & Tech Stack
over 500+ audits delivered

email marketing
strategies built for your industry
.

A pet food subscription runs on a completely different reorder cycle than a fashion brand dropping seasonal collections. We have specialist workflows for every industry sector to squeeze the most value and get the best results.

Icon of a clipboard with a checklist and a pencil, symbolizing strategies or planning.

health and beauty

We set reorder triggers based on average product consumption, so a 30-daymoisturiser and a 90-day serum fire on different timelines within the same account. Cross-sell automation pulls from skin type and routine data collected at signup.

Circular icon with a green background featuring a white silhouette of a tree house connected by a ladder.

supplements

A missed refill breaks the habit. Once that gap opens, supplement buyers rarely comeback unprompted.

Our flows fire before supply runs out. Cancellation prevention sequences intercept at the subscription portal. Winback triggers activate early with targeted offers tied to the subscriber's original purchase.

Green circular icon with a white lightbulb and gears symbolizing strategies.

fashion and apparel

Browse abandonment matters more here than in any other vertical because shoppers compare across multiple sessions before buying. We build those flows with longer attribution windows and style-led content. Restocking alerts fire on size-specific triggers alongside seasonal campaign sends timed to collection drops.

Green circular icon with light abstract arrow and swirl patterns.

jewellery and luxury goods

Longer consideration windows. Higher price points. The automation matches that pace. Browse abandonment runs slower with education-led content rather than discount pressure, and post-purchase sequences focus on care and styling before introducing a second piece.

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pet supplies and food

Pets are fussy about what they eat. This fact makes reorder cycle automations one of the most effective money spinners in this industry. We segment by pet type and breed,then set replenishment flows on actual consumption rates rather than arbitrary time gaps.

Green circle icon with six white dots arranged in a symmetrical pattern resembling a molecule or network.

home and garden

Gaps between purchases stretch to months here. Post-purchase sequences run a slow drip of care tips and complementary suggestions. Seasonal campaigns align with real planting cycles and renovation windows rather than promotional calendars.

Green circular icon with a white target board and an arrow hitting the bullseye.

florals

Date-triggered automation runs this category. Birthdays, anniversaries, Valentine's Day, Mother's Day, all with reminder flows firing in advance. Subscription reactivation catches lapsing weekly and fortnightly customers before they cancel.

faqs.

Some questions we get often.

What does Email Kong actually do?

We help eCommerce brands grow repeat revenue. That means building out your full retention strategy - email, SMS, WhatsApp, and more - so you can convert more customers, increase LTV, and reduce reliance on paid ads.

Are you just an email agency?

Not even close. We’re a full CRM and retention partner. Email is the foundation, but we also optimize your tech stack, fix broken data flows, scale SMS, improve tracking, and design customer journeys across every touchpoint.

What makes Email Kong different from other email agencies?

We don’t do templates or “30% email revenue” vanity metrics. Every strategy is built from scratch based on your business model, goals, margins, and customer behavior. And everything is done in-house - no juniors, no outsourcing.

Who will I actually work with?

You work directly with senior strategists who have built and scaled brands - not junior account managers. From strategy to execution, we stay hands-on.

Do you only work with Klaviyo?

Yes - we’re a Klaviyo-certified email marketing agency and build everything natively in Klaviyo. But we go way beyond it by integrating tools like Postscript, Attentive, Wonderment, Loop, Recharge, and more.

How do I know if I’m a good fit?

If you’re a DTC brand doing over $2M/year and care about retention, LTV, and owned growth - you’re in the right place. Especially if you’re tired of generic playbooks and want a partner who actually gets under the hood.

Can you just audit what I have first?

Absolutely! Our free audit reveals exactly where your setup has gaps, and what we’d do to fix it. There’s no pressure to work together right away. You’re welcome to take the insights and run with them. When you're ready to work together, we’ll be here.

ready to get started?

Get your custom email marketing audit and see exactly where you’re leaving money on the table.