Customer Enters CRM

New or returning visitor

Conditional Split

Behaviour routing

Cart

TRIGGER

Recovery

3-email sequence

Purchase

TRIGGER

Welcome

Onboard series

Timer

TRIGGER

Reorder

Timed reminder

Lapse

TRIGGER

Winback

Re-engage
lapsed

Repeat Customer

LTV compounding

turn your customer data into repeat revenue.

CRM services built for DTC ecommerce brands that want more from their existing customers. Email Kong designs and manages full customer interactions from inside your CRM using in-house developed frameworks. 140+ DTC brands have trusted us with their CRM since 2021. Let us do the same for you.

“We're so glad we've found Email Kong! After working with many agencies, I can confidently say that they are the best out there!”
“I was introduced to Email Kong through a peer — and thank goodness! Their creativity and CRM expertise have been invaluable to our business.”
“Email Kong has been an incredible resource for our Shopify store. I've been consistently impressed with their CRM knowledge and work product.”
Klaviyo Master Platinum Partner
Top 2.5% worldwide
140+ DTC brands
Rated 4.5 on Trustpilot
Brands we work with
Dense Hair Experts
Goodrays
KittySpout
Cleo Harper
Penrose Skin
Ritual Labs
Kuri Nüka
White River
Kaori
Kojeva
James Cress Florist
Trubar
DMY Studios
Poedagar

client success stories.

Kaori case study

of store revenue from Klaviyo, up from 3.3%

A full campaign calendar that mixed education with well-timed sales.

KittySpout case study

increase in returning customer revenue

Rebuilt the whole retention system, from the first order confirmation to the cancel button.

Penrose Skin case study

of store revenue from email, up from 15.2%

A campaign calendar that taught customers how to make their scent last.

what a CRM agency does for your brand.

A CRM agency builds the systems and automation journeys that turn one-time shoppers into repeat buyers. Here's what that covers inside Email Kong.

Extremely Professional

Bogdan and his team are very professional and focused on growth. We've partnered with several other agencies in the past, but this is the only one we're truly satisfied with.

Read more(review by Billy P.)
Billy P.

Bogdan really knows what he's doing

Bogdan really knows what he's doing. He has a lot of knowledge and experience in this field and we truly appreciate not only his email marketing expertise but overall ideas to grow the business. Would recommend!

Read more(review by TA)
TA

Absolutely the best

Absolutely the best, we tried others before and no one has been able to compare. Bogdan is the man, and you can tell he truly cares about the work relationship and brand growth, man of high integrity. Will continue working with him in the future with next brands to come. If you want the best, Email Kong will get it done. Have already referred to multiple friends at scale.

Read more(review by MN)
MN
★★★★★

The Vegan Warehouse

We're so glad we've found Email Kong! After working with many agencies, I can confidently say that they are the best out there! Their strategic approach helped streamline our customer journey and maximize our email list ROI.

Ewelina, Co-founderClient

What can I say

What can I say, Bogdan is the MANN. Alongside his team of killers, i could not ask for a better email marketing team for my business

Read more(review by Duanthy Tjon)
Duanthy Tjon

Bogdan and his team are by far the best…

Bogdan and his team are by far the best email agency I've worked with. What sets him apart isn't just the quality of the emails, it's that he genuinely cares about your brand succeeding. He's gone well beyond just managing flows and campaigns, actively guiding me on growth strategy and what moves to make as I scale and expand the brand.

The email quality is consistently excellent and email has become a reliable percentage of our monthly revenue every single month. On top of that, my previous email agency had completely destroyed my domain deliverability, and Bogdan came in and turned that around significantly, something I wasn't sure was even fixable when we started working together.

If you're serious about email as a revenue channel and want someone who treats your brand like it's their own, look no further. Couldn't recommend him more highly.

Read more(review by Luke)
Luke

I've been working directly with Bogdan…

I've been working directly with Bogdan since end of 2023. The thing I've loved the most is having the privilege to work with him directly — not some account manager who's juggling 30 other brands and doesn't know or care about your business. Admittedly that's probably a privilege that comes with scale, but it makes a massive difference when you need to move quickly and want someone who genuinely gets what you're trying to do. Bogdan's team of designers, strategists and copywriters are fantastic too, we wouldn't work with anyone other than EmailKong. Highly recommended.

Read more(review by Anonymous)
Anonymous
★★★★★

Alma de Ace

Email Kong have been amazing since getting them on board. They have managed to completely change our email marketing making it a key revenue channel for our business. Their ongoing work is key to our business.

Sebastian Agace, FounderClient

Actually cares about your brand (rare in ecom)

I’ll be real—if you’ve been in ecom for any amount of time, you know how many people in this space overpromise, underdeliver, or just straight up don’t care once they’re paid.

Working with Bogdan has been the complete opposite of that.

He helped us scale and maintain around 30%+ of our total revenue coming from email through Klaviyo, which is not easy to do consistently. It wasn’t just about setting things up and disappearing—he stayed involved, optimized constantly, and actually paid attention to what was working vs. what wasn’t. Has also helped our brand reputation online via reviews.

What stood out the most though is that he went beyond just “email marketing.” He was in the trenches with us. Helping think through problems, giving real advice, and honestly just being someone you can rely on when things get messy (which they always do in ecom).

He even went as far as putting his own skin in the gam of our brand, which says a lot about how much he actually believes in the brands he works with.

Also—this is underrated—but he’s connected us with solid people and helped us avoid a lot of the typical scammy nonsense you run into in this industry.

If you’re looking for someone who just sends emails, there are plenty of options.

If you want someone who actually gives a damn about your brand, your numbers, and your long-term growth, he’s one of the few.

Not perfect, but real—and that’s exactly what you want.

Read more(review by Ronaldo Scaler)
Ronaldo Scaler

If you are a 7-8 figures brand looking…

If you are a 7-8 figures brand looking for the best email-marketing agency to partner with, there you go...High level team, results speak for themself.

Read more(review by Gabriele Andrioli Stagno)
Gabriele Andrioli Stagno

Bogdan truly is a master of his craft

Bogdan truly is a master of his craft. Our business was already doing email marketing when we reached out to Bodgan, and it was doing okay.

After working with the Email Kong team our campaign performance has been supercharged, our email flows are generating significantly more revenue than previously and we also have a burgeoning SMS channel. Our mailing list is also growing at significantly higher levels than previously.

Having worked with a few agencies in the space, I can say that Bogdan and his team at Email Kong are by far the most proficient and I would not hesitate for a moment to recommend them to anyone else who is looking to turn Email into a major channel for their business.

Read more(review by James)
James
★★★★★

The Hidden Garden

Email Kong has been an incredible resource for our Shopify store. I've been consistently impressed with their CRM knowledge and work product. They have helped elevate our email strategy significantly and we've seen a major lift in average order value.

Charlie Basil, Fractional CMOClient

Awesome results and fantastic team

Our pet food brand is working with Email Kong already for more than a year. We love the creativity and fast delivery of the team for our CRM as client management gets more and more important.

Read more(review by David Nabiev)
David Nabiev

Stop looking for an alternative - there is no better agency!

From the moment we engaged with Email Kong, Bogdan's expertise and professionalism stood out. His understanding of our needs, brand voice, and vision has been outstanding - cementing his team as a trusted partner, not just an external agency. The designs and content they have crafted for our email campaigns & flows have exceeded our expectations every time, truly elevating our email marketing efforts. We have seen an increase across all key metrics! They've continually provided so much value to our business -- whether it be through experienced insights, providing recommendations to help us grow, flagging potential issues, or literally just taking a brand problem and going above & beyond to help fix it (which would normally be an out of scope problem, but they also know the value of the partnership). I honestly cannot recommend them enough.

Read more(review by Ryan)
Ryan

It was great working with Bogden

It was great working with Bogden! He has taken us from doing $2,000 a month with our email flows to doing $6,000 a month! If you are questioning his prices or if it's worth it, just know you will recoup all of your spend within the first two months at most

Read more(review by Michael Servais)
Michael Servais

CRM platforms we work with.

We're comfortable working across all major CRM platforms. Brands running Salesforce, HubSpot, or Dotdigital get the same strategic thinking and results.

Klaviyo Master Platinum Partner

Klaviyo is our speciality CRM system. As a Klaviyo Master Platinum Partner in the top 2.5% of agencies worldwide, we know the platform inside out. We connect it to your wider MarTech ecosystem through API integrations so your subscription data, order tracking, and LTV analytics flow into one place.

Klaviyo Logo
Email Service Providers

Klaviyo

Mailchimp

Omnisend

Brevo

Drip

ActiveCampaign

Sendlane

HubSpot

meet our CRM experts

Bogdan Mihalache
5 years on klaviyo
Bogdan Mihalache
Head of Strategy

Bogdan leads strategy at Email Kong, helping 140+ DTC brands turn Klaviyo data into compounding retention revenue. Over 5 years in the platform, he's built the agency's audit framework, segmentation playbooks, and the predictive models that shape every account we touch. He sits on Klaviyo's Partner Advisory Council and obsesses over the numbers most agencies skip - repeat rate, cohort LTV, and the 90-day signals that separate growing brands from plateauing ones. If it can't be measured, he's not interested.

Predictive Analytics
Reporting
5 years on klaviyo
Calvin Nguyen
Campaign Manager

Calvin leads one of Email Kong's campaign pods, planning and executing monthly calendars for DTC brands sending anywhere from 16 to 32 campaigns a month. Five years into Klaviyo, he's developed a sharp instinct for what drives repeat orders - the right offer cadence, the right segment splits, and the small frequency tweaks that lift revenue without burning the list. He treats every send as a test, every calendar as a hypothesis, and every drop in repeat rate as a problem worth solving.

Email Campaign Strategy
Repeat Orders

get a free Klaviyo audit that actually helps you scale

Not ready to commit? Our team will tell you exactly where your Klaviyo setup is leaking money - and how to fix it. We’ll audit your flows, tech setup, segments, and campaigns… then show you how to drive more revenue.

What we’ll audit:
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Email Deliverability
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Flow Automations
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Campaigns
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Segmentation
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SMS
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List Growth
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Offers & Tech Stack
over 500+ audits delivered

why brands choose Email Kong as their CRM agency

CRMs impact every interaction your customers have with your brand. Many CRM agencies misunderstand that. They send generic campaigns and call it retention. We built Email Kong around making sure your existing customers actually enjoy hearing from you and spend more.

what we provide to all customers

  • Retention as a system

    Flows, campaigns, and tech stack connected through the 4-Engine LTV Multiplier System

  • Proof before promises

    $59M+ in revenue attributed to Klaviyo. 140+ brands have trusted us to manage their CRM system

  • Beautiful email creative

    Our in-house designers create visually engaging email creative that highlights your products and matches your brand aesthetic

  • Senior strategist on every account

    You work with the people who build the strategy and execute it

  • No third-party outsourcing

    Strategy, copy, and creative built by our team. No outsourcing. No templates

  • Regular testing

    Monthly reports, ongoing optimisation, and A/B testing to generate the most value.

CRM strategies built for your industry sector.

Email Kong has developed specialist in-house workflows for every industry sector to 
squeeze the most value out of your CRM and get the best results.

Icon of a clipboard with a checklist and a pencil, symbolizing strategies or planning.

health and beauty

Replenishment cycles power this category. We map product usage timelines and trigger refill reminders at the right moment. One health and beauty client attributes 46.06% of total revenue to Klaviyo after six months.

Circular icon with a green background featuring a white silhouette of a tree house connected by a ladder.

food and drink

Purchase frequency is everything for consumable goods. We've seen repeat purchase rates double within 60 days of deploying targeted flows. Subscription management through Recharge and Klaviyo keeps churn low.

Green circular icon with a white lightbulb and gears symbolizing strategies.

fashion and apparel

The real margin in fashion sits between launches. We build post-purchase and cross-sell flows that engage your customer list without relying on discount codes. The goal is to turn seasonal shoppers into year-round buyers.

Green circular icon with light abstract arrow and swirl patterns.

jewellery and luxury goods

Longer consideration windows. Higher price points. The automation matches that
pace. Browse abandonment runs slower with education-led content rather than
discount pressure, and post-purchase sequences focus on care and styling before
introducing a second piece.

Green circular icon with white layered squares representing strategy concept.

pet care

Pet owners are fiercely loyal once they commit to a brand. One pet care CRM strategy we love is timed replenishment messages to engage pet owners when their food supplies are running low. One client has worked with us for 25 months and attributes over $490,000 to their Klaviyo account.

Green circle icon with six white dots arranged in a symmetrical pattern resembling a molecule or network.

home and garden

Higher order values and longer purchase cycles are common for home and garden focused businesses. We use post-purchase experience flows and cross-sell sequences timed to seasonal windows to push products that make sense to your customers.

Green circular icon with a white target board and an arrow hitting the bullseye.

subscription brands

Subscription CRM goes beyond signup. We design onboarding sequences, cancellation prevention flows, and win-back campaigns inside Klaviyo and Recharge.

faqs.

Some questions we get often.

What does Email Kong actually do?

We help eCommerce brands grow repeat revenue. That means building out your full retention strategy - email, SMS, WhatsApp, and more - so you can convert more customers, increase LTV, and reduce reliance on paid ads.

Are you just an email agency?

Not even close. We’re a full CRM and retention partner. Email is the foundation, but we also optimize your tech stack, fix broken data flows, scale SMS, improve tracking, and design customer journeys across every touchpoint.

What makes Email Kong different from other email agencies?

We don’t do templates or “30% email revenue” vanity metrics. Every strategy is built from scratch based on your business model, goals, margins, and customer behavior. And everything is done in-house - no juniors, no outsourcing.

Who will I actually work with?

You work directly with senior strategists who have built and scaled brands - not junior account managers. From strategy to execution, we stay hands-on.

Do you only work with Klaviyo?

Yes - we’re a Klaviyo-certified email marketing agency and build everything natively in Klaviyo. But we go way beyond it by integrating tools like Postscript, Attentive, Wonderment, Loop, Recharge, and more.

How do I know if I’m a good fit?

If you’re a DTC brand doing over $2M/year and care about retention, LTV, and owned growth - you’re in the right place. Especially if you’re tired of generic playbooks and want a partner who actually gets under the hood.

Can you just audit what I have first?

Absolutely! Our free audit reveals exactly where your setup has gaps, and what we’d do to fix it. There’s no pressure to work together right away. You’re welcome to take the insights and run with them. When you're ready to work together, we’ll be here.

ready to get started?

Get your custom email marketing audit and see exactly where you’re leaving money on the table.