how we helped a skincare tool brand double its campaign revenue and look after first-time buyers until the parcel arrived
Kojeva makes a lymphatic Face Brush for women who want to reduce puffiness and bring back a sharper jawline. Most of its customers have already tried gua sha or face rollers.
We ran Kojeva's email and SMS for 7 months in 2026. With one $24.99 product and nothing to refill, the brand needed campaigns that gave people a fresh reason to buy, and a plan for the 20 days a parcel could take to arrive.
when the parcel takes 20 days, the emails have to fill the wait
The Kojeva customer is a woman aged 35 to 65 who is tired of puffy mornings and sceptical of tools that promise too much. She wants to know how it works before she buys.
Delivery could take up to 20 days, so we built 34 days of emails around a first order: 16 emails, plus a text for people who opted in. How-to emails went out while the parcel was on its way. The onboarding and review emails waited until it had arrived, and the upsell only went to first-time buyers.
campaigns built around the moments in her week.
We wrote like a friend who did the research. The emails explain that morning puffiness is fluid the brush can move, then give the brush a place in her day, like a gift for Mother's Day or two minutes in a real morning routine. "Most Mother's Day gifts get forgotten..." was the best email of the period for the size of its audience.
A small account credit with a deadline worked too. Two credit reminders were among the 3 biggest campaigns we sent.
campaign revenue doubled in our last month.
In our last month, campaigns brought in about double the average of the 8 weeks before it.
Most of the jump came from reaching more of the list. Our widest sends that month went to more than 3 times as many people.
every sale closed with two emails.
Each sale ended with an expiry notice the day before and a last-day email on the final day, sent to the widest audience. They were the 2 biggest sale emails of the period, and both sales made most of their money on the last day.
Industry guide
Retention and Klaviyo Agency for Skincare Brands
Email Kong runs Klaviyo email, SMS and Loop subscriptions for skincare brands: routine-based reorders, skin type data, sample to full size and regimen bundles.
Read the guide
faqs.
Some questions we get often.
We help eCommerce brands grow repeat revenue. That means building out your full retention strategy - email, SMS, WhatsApp, and more - so you can convert more customers, increase LTV, and reduce reliance on paid ads.
Not even close. We’re a full CRM and retention partner. Email is the foundation, but we also optimize your tech stack, fix broken data flows, scale SMS, improve tracking, and design customer journeys across every touchpoint.
We don’t do templates or “30% email revenue” vanity metrics. Every strategy is built from scratch based on your business model, goals, margins, and customer behavior. And everything is done in-house - no juniors, no outsourcing.
You work directly with senior strategists who have built and scaled brands - not junior account managers. From strategy to execution, we stay hands-on.
We're a Klaviyo-certified email marketing agency - we build everything natively in the platform, though we're no strangers to the wider CRM ecosystem when the brief calls for it.
If you’re a DTC brand doing over $2M/year and care about retention, LTV, and owned growth - you’re in the right place. Especially if you’re tired of generic playbooks and want a partner who actually gets under the hood.
Absolutely! Our free audit reveals exactly where your setup has gaps, and what we’d do to fix it. There’s no pressure to work together right away. You’re welcome to take the insights and run with them. When you're ready to work together, we’ll be here.
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