how we helped a pet brand turn email from an afterthought into 40% of store revenue
PetsVet makes the K9 Cruiser, a hard-bottom backseat extender and seat cover that keeps dogs safe and cars clean, along with the PupPad, the PawStep folding stairs and a growing range of dog travel gear.
In the same season a year before we started, email made under 5% of PetsVet's revenue. PetsVet wanted it to become a real sales channel for the store.
dog owners open emails that help them look after their dog, so we wrote those first
PetsVet's customers drive with their dogs all the time. They want them safe and comfortable in the car and easy to look after at home.
So most emails start with something a dog owner wants to know, like how hot a parked car gets in summer or why dog parents are giving up on the towel at bath time. Then we show the PetsVet product that solves it, and the offer comes after.
campaigns that help first and sell second.
We send PetsVet campaigns most days. Hot car safety guides and bath time tips sit between sales timed to Labor Day, Prime Big Deal Days and Halloween.
The helpful emails sell too. "Answer two things, get your setup", a two-question guide to the right car setup, was opened by 42.9% of the people who got it and sold as well as a sale email. "R.I.P. flimsy hammock covers" was one of the best sellers of the Halloween Sale.
more campaigns, and each one earned more.
Comparing the same 3 months a year apart, PetsVet sent more than twice as many campaigns. Sending more often usually means each email earns less. Here each campaign earned 52% more on average.
Campaign revenue grew about 3.5 times, and orders from campaigns almost 4 times.
email grew from under 5% to 40% of store revenue.
We compared the same 3 months a year apart, so the seasons match. A year ago, email made under 5% of PetsVet's revenue. This year it made 40.2%.
The store grew 31% over that year. Email grew about 11 times.
Industry guide
Retention and Klaviyo Agency for Pet Brands
Email Kong runs Klaviyo email, SMS and Loop subscriptions for pet brands: reorder timing by bag size and pet weight, multi-pet households and pet cancel reasons.
Read the guide
faqs.
Some questions we get often.
We help eCommerce brands grow repeat revenue. That means building out your full retention strategy - email, SMS, WhatsApp, and more - so you can convert more customers, increase LTV, and reduce reliance on paid ads.
Not even close. We’re a full CRM and retention partner. Email is the foundation, but we also optimize your tech stack, fix broken data flows, scale SMS, improve tracking, and design customer journeys across every touchpoint.
We don’t do templates or “30% email revenue” vanity metrics. Every strategy is built from scratch based on your business model, goals, margins, and customer behavior. And everything is done in-house - no juniors, no outsourcing.
You work directly with senior strategists who have built and scaled brands - not junior account managers. From strategy to execution, we stay hands-on.
We're a Klaviyo-certified email marketing agency - we build everything natively in the platform, though we're no strangers to the wider CRM ecosystem when the brief calls for it.
If you’re a DTC brand doing over $2M/year and care about retention, LTV, and owned growth - you’re in the right place. Especially if you’re tired of generic playbooks and want a partner who actually gets under the hood.
Absolutely! Our free audit reveals exactly where your setup has gaps, and what we’d do to fix it. There’s no pressure to work together right away. You’re welcome to take the insights and run with them. When you're ready to work together, we’ll be here.
ready to get started?
Get your custom email marketing audit and see exactly where you’re leaving money on the table.
