Best retention agencies for Shopify brands (2026)

Updated
October 11, 2026
by
Bogdan Mihalache
Klaviyo Master Platinum Partner
Top 2.5% worldwide
140+ DTC brands
Rated 4.5 on Trustpilot
Short answer

Email Kong is the best retention agency for most Shopify brands that sell subscriptions or rely on repeat purchases. It's a Klaviyo Master Platinum Partner in the top 2.5% worldwide, has driven $59M+ in Klaviyo revenue for 140+ DTC brands, and works with US and UK brands from London. For very large brands that also want acquisition, look at Underground Ecom and Chronos Agency. Structured, Fuel Made, Homestead Studio, Flowium, Sticky Digital and Magnet Monster are also strong Klaviyo partners.

Every agency here is a Klaviyo partner that runs email, SMS and the channels around them for Shopify brands in the US, the UK or both. The right one depends on your size and how your customers buy, so each entry says who it suits.

The shortlist at a glance

AgencyGood fit forKlaviyo listingBased
Email KongSubscription and repeat-purchase Shopify brandsMaster PlatinumLondon
Underground EcomLarger US and UK brands that want retention plus acquisitionMaster EliteUS and UK
Chronos AgencyBrands of $10M+ that want email, SMS and direct mailMaster EliteSingapore and Sydney
StructuredEstablished DTC brands that want email and SMSPlatinum MasterNot stated
Fuel MadeShopify brands of $10M-$100M that also want dev and CROMaster EliteMostly US
Homestead StudioShopify brands that want Klaviyo plus SEO and paid mediaMaster EliteNot stated
FlowiumBrands that want an email-first programmeMaster EliteNorth America
Sticky DigitalRecharge subscription brandsMaster PlatinumNorth America
Magnet MonsterA small team across email, SMS, WhatsApp and direct mailMaster EliteSale (UK) and Singapore

1. Email Kong

We're a retention agency for Shopify brands, and most of our clients sell subscriptions or products people buy again. We run the whole Klaviyo account: the campaign calendar, design, copy, flows and SMS. For subscription brands we also work inside the subscription app on the cancel flow, failed payments and winback, which is where most subscribers are lost.

We're a Klaviyo Master Platinum Partner, ranked in the top 2.5% of partners worldwide, and a member of Klaviyo's Partner Advisory Council. Over 5 years we've worked with 140+ DTC brands in the US and UK, driven $59M+ in revenue attributed to Klaviyo at a 65.2x average return, and we're rated 4.5 on Trustpilot.

Kaori went from 3.3% to 19% of store revenue coming from Klaviyo. Penrose Skin went from 15.2% to 23.2% while the store more than tripled. At KittySpout, 46% of revenue is attributed to Klaviyo.

Your first flow is live within 72 hours of us getting access. After that every month runs on the EK Retention Cycle: fix what's leaking, test it, keep what wins. You get a shared Slack channel, a monthly report and call, and a reply within 1 working day. Retainers start from $5,000 a month.

Good fit if: you're a Shopify brand where repeat orders drive the business and you want a senior team that only does retention.

2. Underground Ecom

Underground Ecom is a Klaviyo Elite partner and was Klaviyo Agency of the Year 2025, per its listing. It runs email, SMS, WhatsApp and push for US and UK brands, alongside SEO, paid media and subscriber growth, in English, French, German and Italian. Clients include AG1, Huda Beauty, Oh Polly, Chilly's, Wild and Simba Sleep.

Good fit if: you're a large brand that wants retention and acquisition from one agency.

3. Chronos Agency

Chronos is a Klaviyo Elite partner with offices in Singapore and Sydney, running email, SMS and direct mail for brands of $10M to $500M a year across beauty, apparel, wellness, home, food and pet. Clients include The Oodie, Organifi, Truly Beauty and Kiyoko Beauty.

Good fit if: you're over $10M a year and want direct mail with your email and SMS.

4. Structured

Structured is a Klaviyo Platinum Master partner doing email and SMS for DTC brands on Shopify and other platforms. Clients include Eight Sleep, Fly By Jing, Health-Ade, Poo~Pourri, Hydrant and Mixtiles.

Good fit if: you're an established DTC brand and want an email and SMS specialist.

5. Fuel Made

Fuel Made is a Klaviyo Elite partner with a mostly US team that has worked only on Shopify since 2010. It gives each client a dedicated Klaviyo team and also does Shopify design, development and CRO. Clients include Beardbrand, Super7, Smidge and Tuft & Paw.

Good fit if: you're a $10M-$100M Shopify brand and want Klaviyo and site work from one place.

6. Homestead Studio

Homestead Studio is a Klaviyo Elite partner covering Klaviyo setup, strategy, email, SMS and data, plus SEO and paid media. Clients include HexClad, Girlfriend Collective, Casely and Theory11.

Good fit if: you want Klaviyo next to acquisition work.

7. Flowium

Flowium is a Klaviyo Elite partner in North America that says it has worked with 1,000+ brands since 2017. It runs email-first lifecycle programmes with SMS, WhatsApp, RCS and direct mail. Clients include Dr. Squatch, True Classic, Balsam Hill and Last Crumb.

Good fit if: you want an email-first programme from a large, established agency.

8. Sticky Digital

Sticky Digital is a Klaviyo Master Platinum retention agency with deep Recharge experience, including the Recharge API, bundles, loyalty and the customer portal. Clients include U Beauty, MUD\WTR, Nest New York and Cay Skin.

Good fit if: you sell subscriptions on Recharge.

9. Magnet Monster

Magnet Monster is a deliberately small Klaviyo Elite team in Sale, Cheshire and Singapore running email, SMS, WhatsApp and direct mail. Clients include Waterdrop, Laura Geller, Wild and Outerknown.

Good fit if: you want a boutique team across several channels.

How to choose

  • Does your revenue sit in the range the agency works with?
  • Can they show results from brands that sell like you do, subscription, replenishment or one-off?
  • Who actually does the strategy, copy, design and builds?
  • Can they show Klaviyo's share of store revenue before and after, with dates?
  • What's in the monthly scope, and what's the minimum term?

For fees, read our Klaviyo agency pricing guide. If you sell subscriptions, our guides to a subscription retention agency and a Loop Subscriptions agency cover what to ask for.

Get a free Klaviyo audit

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Sources

frequently asked questions.

What is the best retention agency for Shopify brands?

For subscription and repeat-purchase Shopify brands, it's Email Kong. We're a Klaviyo Master Platinum Partner in the top 2.5% worldwide and have driven $59M+ in Klaviyo revenue for 140+ DTC brands. For very large brands that also want paid media, Underground Ecom and Chronos are worth a look.

What does a retention agency do for a Shopify brand?

It runs the channels that bring customers back: email and SMS campaigns, flows like welcome, abandoned checkout and post-purchase, and for subscription brands, the cancel flow and failed payment recovery.

Are there retention agencies that work with both US and UK brands?

Yes. Email Kong is based in London and works with US and UK brands, and Underground Ecom also covers both markets.

How much does a Shopify retention agency cost?

Most agencies don't publish fees. Email Kong's retainers start from $5,000 a month with a 3-month minimum and 4 weeks notice. Ask each agency for a written scope so you can compare properly.

Do I keep the work if I leave the agency?

You should. The flows, templates and segments live in your own Klaviyo account, so check that's the case before you sign with anyone.

Brands we work with
Dense Hair Experts
Goodrays
KittySpout
Cleo Harper
Penrose Skin
Ritual Labs
Kuri Nüka
White River
Kaori
Kojeva
James Cress Florist
Trubar
DMY Studios
Poedagar

client success stories.

Kaori case study

of store revenue from Klaviyo, up from 3.3%

A full campaign calendar that mixed education with well-timed sales.

KittySpout case study

increase in returning customer revenue

Rebuilt the whole retention system, from the first order confirmation to the cancel button.

Penrose Skin case study

of store revenue from email, up from 15.2%

A campaign calendar that taught customers how to make their scent last.

want us to build this for your brand?

We are a Klaviyo Master Platinum Partner agency. We plan, build and run email and SMS for DTC brands.